This Mail Marketing tactic will make your business standout

Make your envelopes stand out

When a customer or business receives mail, the very first thing they will see is your packaging, not the contents within your package. Think of it as a first impression, when you are meeting someone for the first time. They won’t know all the details about you right away, but how you present yourself from your appearance and opening statements in those first few minutes can leave a lasting impact.

Your mail is that same way, if among the abundance of mail received your package or envelope stands out from the rest. The chances that someone will stop to look at it or even be intrigued enough to open the contents, as a result learning more about your business or service, increases dramatically. Additionally, having custom designs on your mail can allow your brand to get noticed. Even by having businesses look at your mail by simply seeing your unique logo, that alone will at least make companies aware of your business.

The secret to making custom envelopes fast and accurate

Now that we know what can help us stand out among our competitors and get our mail read, it becomes important to address how the business will go about accomplishing this. Often businesses may want to craft multiple designs for their envelopes and packages. Perhaps for different sizes of mail, seasonal mail, or even just wanting to try various styles to see what grabs the customers attention more. Outsourcing can take weeks, and at times there could be delays or miscommunications in the designs your business may be aiming for. Not to mention the high costs that could be associated with receiving multiple amounts of custom packaging or envelopes at once.

The best approach that many businesses have found is investing in an in-house Digital Envelope Printer. These machines are capable of outputting large amounts of custom mail quickly. Furthermore, due to being handled by the business itself, you can ensure accuracy in your designs. Having these printers in-house means you can freely test designs. Should something not be printed to your liking, you won’t need to wait weeks for new designs to come in. The envelope printer can simply be run again with an improved design with no additional delay. There is plenty of flexibility in how you can have in-house digital mail printing too, you can even invest in hybrid models. For example, the Epson Workforce Pro C579R is a multifunctional printer that also has the full capabilities to print digital logos and designs on your mail envelopes. Ideal for saving office space and getting a phenomenal deal if your company is also in need of an outstanding performing Office MFP.

The best way to acquire Digital Envelope Printers

Digital Envelope Printers while impressive machines, on their own they won't give your business the best value possible. These printers require maintenance and having experts that can provide your business with knowledge and guidance is a must. Thats why these machines, both the standalone and hybrid models, can be backed with a managed office solutions provider such as Summit Technology.

When a managed service is bundled with these printers that's when businesses get the most use out of making custom envelopes. Digital Envelope Printers can come with flexible leasing options and an abundance of deals. It also allows your business to not worry about maintaining these machines. They will always receive routine maintenance, so not only can your machines be in top performance, but it can greatly reduce the risk of these printers breaking down as well. These services aim to reduce workflow disruption while giving you the most value. Managed Services give you the benefit of having an in-house machine on the ready while getting experts on standby that can provide valuable resources and recommendations.