This marketing tool can bring nearly 76% new customers to your business
Marketing spearheads the growth of any business, but did you know that utilizing certain products and tools can make a massive difference. According to a survey done by Fedex, nearly 76% of consumers had entered or found stores or businesses they had never visited before based on some kind of marketing sign, they saw from the business.
This makes signage an important marketing tool, in this article we will explore the many ways signage gives a huge competitive edge and what can be the most cost-effective approach to getting your ideal custom signage as soon as possible.
Cost-Effective through Wide Format Printers
Signages for how much power they have behind them are actually incredibly cost-effective compared to other ways of marketing. The secret to how you can make good quality signage for relatively low cost? Investing in a Wide Format Printer backed with a Managed Print Service. Your business will have access to various deals and leasing options, combined with expertise on call or on site. Wide Format Printers are also capable of more than just signage, so investing in them not only gives you a great marketing tool to build signages, but you gain access to building all kinds of large format media and canvas as well.
Additionally, Managed Print Services helps by giving valuable resources, guides and maintenance support. So, your business will learn quickly and efficiently on how to get the best usage from your wide format printers to produce these remarkable signages tailored to your company brands. All the while ensuring your printers remain healthy and in top performance while utilizing them.
More Signages means more Communication
A key difference for what can make owning a wide format printer crucial is that as a business the more often you can develop and make new signage, the more you can reach out to new customers in various ways and communicate your brand. These printers are on hand, meaning that your business wastes no time transferring their ideas into a worthwhile product. Going through a print shop could take weeks, potentially missing important timeframes, and there is no telling if the finished print will end up being exactly what the business is after.
Presentation is key, and often signages will be the first piece of media or contact many customers will have seen with your business. Poor signage can deter customers from approaching your company. In fact, studies from FedEx showed at one point that over half the customers were unwilling to approach a business that may contain misspellings or poorly crafted signs. So, it makes it crucial to have the design be exactly what your company wants to represent. Having a printer on hand that can quickly redo these errors will save you weeks of delay and ensure continuous workflow.
Signage is not limited to general information alone
The powerful aspect of signage is that it doesn’t simply have to serve as a general informational tool. Businesses often will invest in signage to create a variety of various marketing strategies. This can include but is not limited to:
Celebratory and Motivational
Sometimes signage ends up being used to showcase huge milestones for the company which can serve not only as a morale boost for employees, but it helps more new customers understand the success of your brand and business.
Special Deals and Promotions
Signage can often be created on special offers or limited timeframe deals, often a great reason to have wide format printers that can produce them in-house to accomplish this fast and efficiently.
Rules and Regulations
For larger companies, having a good sign that can reach a wide variety of employees in terms of company standards is helpful. Not only are employees more likely to look at giant eye-catching visuals that will make them learn about company rules, but it allows customers to see the professionalism that is maintained within your business.
Giving Directions
Having signage that can direct customers to certain locations and departments within your business. This gives less headaches for any customer and can ensure a smooth healthy first interaction.
In summary, signage provides a monumental tool for any size business. Their ability to provide stunning eye-catching visuals serves to not only give a great first impression but spread brand awareness that can draw customers to your business. By investing in a wide format printer, your business can not only create high quality custom signages for low cost, but you can do so without any delay. To learn more about wide format printers that can serve your business the best, Schedule a Free Assessment with Summit. Our experts will do a thorough analysis of your business environment and find which office products and tools can work great for your company